BLUE DIAMOND & NOVAMEX
My team was asked by Blue Diamond and Novamex brands to create signage within Walmart stores to promote the newest products in their categories. I designed a bright & fun campaign with bottle neckers on the Novamex products and hanging tags around the Blue Diamond products. The promotion encouraged sales buy offering a FREE Novamex soda with purchase of the Blue Diamond Chile N’ Lime variety. The campaign was also supported by digital push notifications that would be triggered when a potential targeted customer was within distance of a Walmart store.
