GOLDFISH – WONDERFUL – FRESH CRAVINGS – LATE JULY
The idea for this program was to join multiple brands into one Summer program. The program launched early Summer 2023 and was promoted in-store at Walmart as well as in the online space. The digital creative included a microsite with a cash sweepstakes, push notifications for each brand and television ads. The in-store element included signage at each brands designated shelfing.
